California Live will air at 11:30 a.m. Monday through Friday across KNBC Los Angeles, KNTV San Francisco and KNSD San Diego. The show will have some modular segments that will be customized for each market, with an emphasis on restaurants, nightlife, lifestyle topics, pop culture and entertainment.
Telemundo 20 San Diego will air its first weekday local newscasts, Noticiero Telemundo 20, at 5, 5:30, 6 and 11 p.m. on July 3. The station’s new website, Telemundo 20.com, and dedicated station app, Telemundo 20, will launch on June 1 with local news and weather information.
With XETV, the Mexico-based former CW affiliate whose signal reaches the San Diego market, no longer offering local news, the other stations are circling the waters hoping to lure in viewers. KFMB, KGTV and KNSD began airing promos acknowledging the demise of XETV and encouraging viewers to tune into their newscasts.
This week’s Social Scorecard looks at San Diego (DMA 28), where NBC O&O KNSD holds a commanding lead in both social actions and fans/followers, according to data from Shareablee. “We’re paying very close attention to the data, acting on that and always optimizing,” says Sean Monzet, its director of integrated media.