AIR CHECK BY DIANA MARSZALEK
Hopes High For Local TV-Nonprofit Co-Ops
As part of its commitment to the FCC, NBC’s O&Os are looking to partner with nonprofit news organizations that can provide investigative, community-focused stories. Proponents are hoping that other commercial stations will see the symbiotic benefits of such deals and join the movement. The partnership between NBC’s KNSD San Diego and VoiceOfSanDiego.org could be the model. Says the nonprofit’s CEO Scott Lewis: “They have skills to do video and production that we don’t, but they don’t have the personnel anymore to do analysis and writing. It’s a perfect kind of match.”
