Television stations occupy a rare space at the intersection of media’s past, present, and future. TV is a “legacy” product dating back 70 years, yet TV newsrooms are equipped with the essential tools to succeed in the future of media where visuals trump text. Additionally, those well-known anchors and reporters are now de factor social influencers, giving TV stations that embrace digital a rosier outlook on our collective future.
Abbey Fernández is all over social media in the Bay Area. It’s not only part of her job description, but it’s also something she uses as a tool to help build her brand as a journalist. The bilingual Fernandez does it all for NBC O&O KNTV’s Synced In as well as a Spanish-language version on Telemundo KSTS, Conectados Contigo. She writes, shoots, edits, hosts and posts both shows every Monday, Wednesday and Friday on IGTV (Instagram TV), Instagram Stories and Twitter.
Scott McGrew, who’s been covering business and technology for NBC’s San Jose, Calif., O&O KNTV, pitched the idea of a podcast, Sand Hill Road, named for the Palo Alto address that’s become synonymous with the Valley’s venture capital scene. Now, it’s almost through its first 10-episode “season.” Each week, McGrew sits down for an informal conversation with a prominent investor.
California Live will air at 11:30 a.m. Monday through Friday across KNBC Los Angeles, KNTV San Francisco and KNSD San Diego. The show will have some modular segments that will be customized for each market, with an emphasis on restaurants, nightlife, lifestyle topics, pop culture and entertainment.