DMA 20: SACRAMENTO, CA

Ariel Roblin Named GM Of KCRA-KQCA

Hearst Television moves her from its KETV Omaha, Neb., to succeed the retiring Elliott Troshinsky as head of its NBC-MNT duopoly in California’s capital city.

DMA 20: SACRAMENTO, CA

Elliott Troshinsky To Retire As KCRA-KQCA GM

The local broadcaster caps a five-decade career including 20 years leading Hearst Television’s NBC-MNT duopoly in Sacramento, Calif.

DMA 20: SACRAMENTO, CA

Schnell Upped To KCRA-KQCA News Director

Derek Schnell succeeds Lori Waldon at Hearst’s Sacramento NBC-MNT duopoly after her promotion to GM of Hearst’s KOAT Albuquerque, N.M.

MARKET SHARE | DMA 20: SACRAMENTO, CA

KCRA-KQCA Raise $700K For Wildfire Victims

MARKET SHARE | DMA 20: SACRAMENTO, CA

KCRA Helps Raise $900,000 For Wildfire Victims

DMA 20

KQCA To Launch Estrella TV Sacramento

Hearst-owned MNT affiliate KQCA Sacramento, Calif. (DMA 20), will launch the 24-hour Spanish language network Estrella TV Sacramento, on multicast ch. 58.3 starting June 1.  Estrella TV Sacramento will offer original Spanish-language programs. “Estrella offers some of the highest-quality Spanish-language programming,” said KCRA-KQCA President-GM Elliott Troshinsky. “We’re committed to engaging with the Hispanic community and […]

DMA 20 (SACRAMENTO, CA)

KCRA-KQCA Ready Earthquake Relief Drive

Hearst-owned duopoly KCRA (NBC) and KQCA (MNT) Sacramento, Calif. (DMA 20), and the Gold Country Region Chapter of the American Red Cross will hold a disaster relief drive on Wednesday, April 29.  Funds raised will benefit those in areas impacted by the Earthquake in Nepal. On April 25, a devastating magnitude-7.8 quake rocked the nation […]

DMA 20 (SACRAMENTO, CA)

KCRA Expands 10 P.M. Newscast On KQCA

Beginning today, KCRA 3 News at 10 p.m. on co-owned KQCA (MNT) Sacramento, Calif. (DMA 20), will expand to a full hour every night. In addition to the expansion, Hearst-owned KCRA announced several new journalists to its team. Rob Malcolm will co-anchor the expanded 10 p.m. newscast with Kellie DeMarco.  Malcolm will also contribute with […]

DMA 20 (SACRAMENTO, CA)

KCRA-KQCA To Hold Typhoon Haiyan Relief Drive

Hearst-owned KCRA (NBC)-KQCA (MNT) Sacramento, Calif. (DMA 20), and the Capital Region Chapter of the American Red Cross will hold a disaster relief drive today. Funds raised will benefit those in areas affected by Typhoon Haiyan. Typhoon Haiyan swept across the central Philippines on Friday leaving a trail of massive destruction in its wake. With sustained […]

DMA 20 (SACRAMENTO, CA)

KCRA-KQCA Raises $365,000+ In Tornado Relief

Hearst-owned KCRA (NBC) and KQCA (MNT) Sacramento, Calif. (DMA 20), raised more than $365,000 in just one day to help the victims of the tornado that devastated parts of Oklahoma. “Once again, Northern Californians showed their generosity by helping us raise more than $365,000 for the American Red Cross relief efforts in Oklahoma,” said the […]

DMA 20 (SACRAMENTO, CA)

KCRA-KQCA Sets Sandy Disaster Relief Drive

The Hearst Sacramento, Calif., NBC-MNT duopoly is raising funds for the American Red Cross today.

DMA 20 (SACRAMENTO, CA)

Lori Waldon Named ND Of KCRA-KQCA

The former news director of Hearst’s WISN Milwaukee is joining the group’s Sacramento, Calif., NBC-MNT duopoly on Aug. 20.

DMA 20 (SACRAMENTO, CA)

KCRA Sacramento News Director Out

Anzio Williams, news director at Hearst’s NBC affiliate and co-owned MNT affil KQCA, will be leaving the job.