Kraft Foods’ Wheat Thins has launched new TV ads and a digital campaign around a “Do what you do” theme, which emerged from the brand’s observation that members of its social community like to share what they’re doing while eating Wheat Thins.
Kraft’s planned split raises a host of questions on what the breakup means for ad agencies, brands and marketing spending. Here’s what we know.
Kraft Foods said today that it would split into two companies by spinning off its North American grocery business from its global snacks enterprise. The separation is expected to take at least 12 months, and be completed before the end of next year.