Nexstar chooses the veteran broadcasting executive with more than 30 years of sales experience to lead its Fox-MNT duopoly in Springfield, Mo., following the retirement of Leo Henning.
Nexstar is looking for a new vice president and general manager for its broadcasting, digital and mobile operations in Springfield, Mo., including KOLR (CBS), KRBK (Fox), and KOZL (MNT). This is a rare opportunity for an experienced, enthusiastic and highly engaged broadcasting executive to oversee three stations with an unparalleled competitive position in the market.
It’s purchasing KRBK Springfield, Mo., and WHDF Huntsville, Ala., markets in which it already owns or operates stations. Nexstar President Tim Busch said: “The acquisitions … will allow Nexstar to generate incremental advertising and net retransmission consent revenue growth without increasing our total U.S. television household reach.”
With the addition, the classic TV diginet expands its coverage to 90% of the U.S., with 157 affiliates. In Odessa, Texas, it moves from a multicast channel to KWWT’s primary channel.
Multi-screen media measurement firm Rentrak Corp. today announced that Koplar Communications has signed on to Rentrak’s StationView Essentials for its Fox affiliate KRBK Springfield, Mo. (DMA 75). The KRBK deal means that every network affiliate in Springfield has adopted Rentrak’s audience information as a primary sales and marketing currency. “As the new Fox affiliate in […]