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Behind The Surge In Mobile Advertising

Media Life | by TVNewsCheck

Last year mobile advertising surged by nearly 150 percent, going from $600 million to $1.6 billion, according to the Interactive Advertising Bureau. This year it will likely shoot past the $2 billion mark. Krishna Subramanian, chief marketing officer at Velti, talks about Apple’s growing share of impressions, the iPad 3’s performance and why navigation apps are in lower demand by advertisers.