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Kristie Gong Promoted To KCRA-KQCA Director Of Research And Programming

TVNewsCheck | by Mark K. Miller

Hearst Television’s Sacramento, Calif., duopoly of KCRA (NBC) and KQCA (MNT) has named Kristie Gong director of research and programming. She has been the stations’ research director for the last 14 years, assisting in the transition to impression-based selling, providing market research for advertisers and advising, evaluating new and emerging attribution tools. “For over 14 […]