DMA 107

Sinclair Buys KRNV Reno For Triple Play

Sinclair Broadcast Group announced that it closed on the acquisition of the non-license assets of NBC affiliate KRNV Reno, Nev. (DMA 107), from Intermountain West for $26 million, giving it a triopoly in the market. It already owns the Fox affiliate and operates the MNT outlet.

DIGITAL DMAS

A Big Bet On Social Media Pays Off In Reno

Reno is trying to shed its gambling image and recreate itself as a high-tech hub and local media players in the “Biggest Little City in the World” are helping the cause by doubling down on Twitter and Facebook in their efforts to draw more visitors and win big in the play for digital revenue.

DMA 108

2 Reno Stations Balk At Anti-Smoking Ads

RENO, Nev. (AP) — An anti-smoking campaign that uses close-up images of open-heart surgery to underscore the health risks of smoking is drawing a mixed reaction in Reno. The Washoe County Health District say the ads made possible through federal grants have proven too graphic for a pair of Reno television stations that refused to […]

Intermountain West Taps Inergize Services

The televison station group will use Inergize’s Web CMS and News Synergy mobile app at its stations, including KSNV Las Vegas; KENV Elko, Nev.; KRNV Reno; and KPVI Idaho Falls-Pocatello, Idaho.

DMA 108

KRNV Upgrades To HD ENG With JVC Camcorders

KRNV, the NBC affiliate serving Reno, Nev. (DMA 108), purchased 14 JVC Professional Products Co. GY-HM790U ProHD cameras for ENG and creative services applications. The cameras arrived in April and most have been deployed in the field. Jeff Deitch, KRNV chief photographer, said each shooter has two 32GB SDHC media cards, which provide more than […]