DMAS 91, 102,108 & 158

Sinclair Buys Four Cox TVs For Nearly $100M

Sinclair is paying $99 million, less $4.3 million of working capital adjustments, for network affiliates in El Paso, Texas; Johnstown-Altoona, Pa.; Reno, Nev,; and Wheeling, W.Va.

DIGITAL DMAS

A Big Bet On Social Media Pays Off In Reno

Reno is trying to shed its gambling image and recreate itself as a high-tech hub and local media players in the “Biggest Little City in the World” are helping the cause by doubling down on Twitter and Facebook in their efforts to draw more visitors and win big in the play for digital revenue.

DMA 108

2 Reno Stations Balk At Anti-Smoking Ads

RENO, Nev. (AP) — An anti-smoking campaign that uses close-up images of open-heart surgery to underscore the health risks of smoking is drawing a mixed reaction in Reno. The Washoe County Health District say the ads made possible through federal grants have proven too graphic for a pair of Reno television stations that refused to […]