The veteran media executive returns to the Central Valley to lead the group’s KSEE (NBC), KGPE (CBS) duopoly and YourCentralValley.com.
For 60 years, KSEE and KGPE have competed inFresno, Calif. Now, after a pair of deals by Nexstar Broadcasting Group, the two TV stations have one owner and, by fall, will work under one roof. Construction work will soon begin at the KSEE facility to build new sets — equipped with high-definition equipment — for both stations.
It’s buying the NBC affiliate from Granite Broadcasting and will run it under a TBA while awaiting FCC approval. Nexstar already owns the market’s CBS affiliate, KGPE.
In Fresno, Calif., media players are vying for a portion of an online advertising business that is expected to grow 70% in the next three years. While daily Fresno Bee is the market’s leader, TV stations and pureplays are all trying innovative ways to secure a piece of the action.