MARKET SHARE BY P.J. BEDNARSKI
Making Up With Non-Political Advertisers
Thanks largely to Senate Majority Leader Harry Reid’s high-profile campaign to hang on to his seat in November, KSNV Las Vegas was one of the many stations around the country to enjoy a political advertising windfall. To make amends to regular advertisers who were shoved around to make room for the TV campaigners, says GM Lisa Howfield, the NBC affiliate is now offering a “local political rate card” discount to them. “We’re trying to issue our own stimulus package.”
