In the country’s 85th television market, El Paso, when a major breaking news story like this one happens, it can put enormous pressure on the TV stations there to adequately cover the story. Here’s a picture of how the local stations and their owners responded.
The veteran executive with more than 20 years of broadcasting and sales management experience will lead KTSM and ElPasoProud.com.
Despite its small size and low affluence, El Paso, Texas, is primed to see its local online ad spending more than double in the next five years. Coupled with a young Hispanic population that is driving mobile and social media, it makes the market a digital must watch.
Communications Corp. of America’s NBC-CBS duo in El Paso, Texas, has named Lauren Macias-Cervantes, a former executive producer at the market’s Fox affiliate KFOX, to head news operations. She’s suceeding Hollis Grizzard, who recently announced he’s leaving the station at the end of the year.