Most local TV stations average around 15,000 to 30,000 Facebook fans, but a local TV station in the nation’s 32nd largest market has more Facebook fans than some network TV shows. KUTV in Salt Lake recently surpassed 200,00 fans. And if that doesn’t impress you, the station’s news director says Facebook has helped KUTV 2News win big in the ratings.
The November sweeps are over, and the winner of the local late-news ratings war is — well, it depends on who’s doing the counting. KSL issued a news release claiming a victory at 10 p.m. On the other hand, KUTV claims a photo finish and is awaiting clarification when more complete numbers are released this week.
