After about 60 years as “Eyewitness News,” Philadelphia CBS owned station KYW has debuted a new brand without the ’60s era moniker. While Eyewitness News described the station’s news style, the new brand, Finding Heart in Every Beat, speaks more to the station’s connection to the community it serves.
Philly TV News: Many Poli Ads, No Stories
The Sunlight Foundation, a nonpartisan nonprofit that advocates for open government, took a look at 30 minutes of local television — specifically, Philadelphia’s CBS-owned KYW. Researchers watched the station’s 6:00 p.m. newscast and found plenty of politics — in the form of nasty political ads — but absolutely no news coverage of the political races themselves.
When Weather’s Bad, KYW Is Good To Go
The CBS O&O in Philadelphia got its new, custom CBS-3 Mobile Weather Lab just in time for this winter’s record snow storms. Part live mobile weather unit and part promotional vehicle, the Audi Q7 Quattro four-wheel drive SUV has real time National Weather Service radar, two dashboard mounted video cameras, GPS navigation, a 42-inch Sony monitor, two Apple iPads, Skype two-way video, wireless broadband Internet and digital microwave connectivity.
The first snowflake has yet to hit the ground, but CBS O&O KYW Philadelphia (DMA 4) unveiled its newest weapon in storm coverage Monday at 4 p.m. on Eyewitness News. […]
