DMA 4 (PHILADELPHIA)

Philly TV News: Many Poli Ads, No Stories

The Sunlight Foundation, a nonpartisan nonprofit that advocates for open government, took a look at 30 minutes of local television — specifically, Philadelphia’s CBS-owned KYW. Researchers watched the station’s 6:00 p.m. newscast and found plenty of politics — in the form of nasty political ads — but absolutely no news coverage of the political races themselves.

TECH SPOTLIGHT

When Weather’s Bad, KYW Is Good To Go

The CBS O&O in Philadelphia got its new, custom CBS-3 Mobile Weather Lab just in time for this winter’s record snow storms. Part live mobile weather unit and part promotional vehicle, the Audi Q7 Quattro four-wheel drive SUV has real time National Weather Service radar, two dashboard mounted video cameras, GPS navigation, a 42-inch Sony monitor, two Apple iPads, Skype two-way video, wireless broadband Internet and digital microwave connectivity.

DMA 4

KYW Launches The CBS 3 Mobile Weather Lab

The first snowflake has yet to hit the ground, but CBS O&O KYW Philadelphia (DMA 4) unveiled its newest weapon in storm coverage Monday at 4 p.m. on Eyewitness News. The CBS 3 Mobile Weather Lab, a state-of-the-art weather station on wheels, broadcast live from the Franklin Institute with Meteorologists Kathy Orr and Carol Erickson […]