What’s Behind The Growth In DVR Usage

The networks have been hyping the big growth in live-plus-three-day-DVR-playback ratings (L+3) to start the season, and they have been impressive. Brian Hughes, SVP and audience analysis practice lead at MagnaGlobal, argues that it’s the live-plus-same-day-DVR viewing (L+SD) that media buyers should be more concerned about, rather than L+3. He talks about this season’s DVR usage, whether overnights are still valuable and what new show has impressed him the most.

‘Blacklist’ Sets Record For L+3 Viewing

NBC’s The Blacklist starring James Spader and Megan Boone, set the record for Live+3 viewership, adding 5.4 million viewers to its original Jan. 20 episode, bringing its total for that episode to 14.3 million viewers (from 8.8 million).