HBO is making a statement with a policy shift as of Jan. 1 to issue only ratings from Nielsen’s Live Plus 7 measure. That means no more next-day ratings report on HBO shows, at least not from HBO itself. The Live Plus Same Day numbers will still be available through Nielsen, and HBO’s competitors, but the pay cable giant aims to send a message about the growing importance of evaluating a show’s performance aafter viewers have had a week to catch up with a program on various platforms.
CBS aims to accelerate the industry’s move to Live Plus 7 as the standard metric for evaluating the performance of primetime series. The network said today that it will add projected Live Plus 7 numbers to its daily overnight ratings reports.
