NBCU, LA 2028 Forge Olympics Ad Deal

NBCUniversal has inked a deal with LA 2028 to allow for coordinated sponsorship sales opportunities for four Olympics cycles, culminating in the 2028 Games in Los Angeles. As part of the deal, NBCU must help the non-profit LA 2028 along its goal of raising $2.5 billion in sponsorship dollars to help pay for the games in California.