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Univision Adds Digital ‘La Fabrica’ To Portfolio

Adweek | by TVNewsCheck

Univision is launching a digital arm called La Fabrica, a Spanish and English-language initiative that will produce original Web video series. The first program, Medicina Desconocida (Strange Medicine), has six 23-minute episodes already live, and 15-second pre-roll ads for Kmart appear before each video. A dedicated staff in New York and Miami is expected to create, script and produce several other series in the coming weeks.