Live Sports Will Set Records In Ratings, Subs

The return of live sports to U.S. TV screens will set “record” ratings in the second half of 2020 and attract new pay TV subs according to Needham & Co. analyst Laura Martin. “Streaming services like Netflix, Disney+, Apple+, etc. that benefited from live sports being dark have the most risk to their U.S. reported sub adds during the second half,” she writes.

Analyst: TV Everywhere Could Rain Ad $$

In a report today, Needham & Co.’s Laura Martin suggested TV Everywhere distribution could bring an additional $5.6 billion into the ad market each year. Undergirding the bump would be the Nielsen “extended screen” ratings system that melds TV Everywhere viewing with the linear feed.