NBCUniversal Sets Ad-Sales Shakeup

NBCUniversal said it would rejigger the executive team overseeing its advertising sales, elevating two executives and parting ways with two others as traditional media sellers grapple with new demands from a Madison Avenue increasingly focused on buying broader packages of commercial time across many different outlets. Laura Molen and Mark Marshall were each named a president of NBCU’s ad sales division.

NBCU Realigns Ad Sales Division

The ad sales division now comprises four content areas: entertainment, live programming, lifestyle and digital video. Also announced is a new center for marketing innovation called the Client Solutions Group.

NBCU Makes Four Additions To Ad Sales

NBCUniversal today announced several key additions to the company’s ad sales organization. Laura Molen is joining the company as EVP, cable advertising sales overseeing sales efforts for USA, Syfy, E!, G4, Chiller, Cloo and WWE. Peter Lazarus is joining NBCUniversal as the SVP of cable ad sales, responsible for USA, SyFy, Cloo, Chiller and WWE. […]