It moves Laura Tomlin to executive vice president, national media, while Carolyn Pione Micheli becomes senior vice president, corporate communications and investor relations.
Six years after acquiring the digital news upstart, E.W. Scripps is nudging Newsy closer to profitability and wider audiences. The largely millennial viewership sees Newsy’s “anti-partisan” approach as a balm to the louder polarities of its larger digital and cable peers.
The moves follow Adam Symson’s move to president-CEO earlier this month. The moves are promotions for Brian Lawlor, Laura Tomlin, Lisa Knutson, Tim Wesolowski and William Appleton.
With the Detroit Free Press publishing the No. 1 local news site in the city, news-producing affiliates WDIV (NBC), WXYZ (ABC) and WJBK (Fox) are investing heavily in their digital platforms to secure core audiences while drawing newcomers. “We are trying to be the No. 1 sites, and we are trying to figure out what the secret sauce is to do that,” says Catherine Badalamente, VP of digital media for Graham Media, which owns WDIV. “That is 100% of my goal.”
With the city on the rebound, Detroit’s news-producing affiliates WDIV (NBC), WXYZ (ABC) and WJBK (Fox) are investing heavily in their digital platforms to secure core audiences while drawing the newcomers (artists, techies and the like) lured by the chance to build from the ground up. “We are trying to reinvent ourselves along with them,” says Catherine Badalamente, VP of digital media for Graham Media, which owns NBC affiliate WDIV.