Local broadcasters are making headway getting advertisers on board with their nascent OTT platforms, drawn by OTT’s targetability and sponsored content opportunities. However, obstacles still abound from finding a common sales language for the platform to a lack of overall standards and major issues with the ad stack. Above: KSL Salt Lake City put together a six-part series called Ski Lessons with Andy Phillips, who is a local Olympian skier. The series was sponsored by car dealers along with a ski resort and Ski Utah. (Source: KSL)
Lauren Crane joins the station group from Mirriad, a video ad insertion company, where she led the U.S. sales team across broadcasters, agencies and brands.