LeadsRx Gives Advertisers Analytics Tools To Measure National TV Commercials

Marketing analytics company LeadsRx says its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast and dual-feed cable programming. “The solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS),” the company says. This […]