Marketing analytics company LeadsRx says its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast and dual-feed cable programming. “The solution leads to greater accuracy in attribution results, which means buyers of TV advertising can better optimize their budgets and earn higher return on ad spend (ROAS),” the company says. This […]
LeadsRx
December 2, 2021
Earlier News by Date
Stay Connected
Station Directory
Nielsen DMA Ranking | Index
Media Jobs
TVN Video
Sponsored Content
Market Share
Special Reports
-
Broadcast Station M&A
Allen Media Group’s acquisitive CEO Byron Allen is looking at Quincy, Meredith and a TV station group from one of the Big Four broadcast networks this year.
-
Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
-
OTT News Summit 2020
TVNewsCheck presented a virtualized four-day edition of its second annual OTT News Summit in 2020, examining the pandemic’s impact on the streaming value chain and how news organizations can take Read More
-
FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.
-
NewsTECHForum 2020
TVNewsCheck‘s eighth annual NewsTECHForum dove deeply into the news industry’s most pressing technological and journalistic issues.
-
Multicasting 2020
Larger multicast networks are retaining their viewers while newer players have successfully rolled out distribution.
-
TVN’s Top 30 Television Station Groups
Nexstar Media Group remains firmly atop TVNewsCheck-BIA Advisory Services’ annual list of the Top 30 groups ranked by total revenue for the second year in a row. It was a Read More