This time, it’s with TouchVision, a 24/7 news network that stations can participate in and stream to TV, online, tablets and phones. Broadcasters get three minutes per hour for local news inserts, five minutes of ad time for every seven minutes the network gets, exclusivity in their markets (including on digital platforms) and promotional opportunities.
Ex-Tribune Co. exec Lee Abrams to launch TouchVision, a 24/7 digital news operation with exec. producer Bill Carey, creative director Dave Logan and managing editor Kathryn Janicek. Headquartered at Weigel Broadcasting Co. in Chicago, “TouchVision Network will have no on-air anchors or reporters; instead the story is the star,” the startup says.
Newsfix, the much-ballyhooed anchorless newscast conceived by former Tribune exec Lee Abrams, was introduced to viewers in Houston over the weekend. Segments can be viewed on the station’s website.
Probably not, but the upcoming and much ballyhooed experiment with anchorless news at Tribune’s KIAH Houston may allow broadcasters to gauge just how much value anchors still have these days. “There will always be a voice and lots of personality,” says Lee Abrams, who conceived the anchorless newscast before being forced to resign from Tribune. “There just won’t be two people behind the desk.”