Q&A WITH LEE VANN
Digital’s The Key To Targeting Hispanics
They spend much more time online than any other demo, and it’s not just young Millennials. Older people are using mobile. Lee Vann, CEO of Captura Group, a Hispanic digital agency in San Diego, talks about advertising to Hispanics in 2015, why their media habits are so digitally dependent, and how they differ from other demographics.
