It’s not every day that television gets a new ad category. It’s even less common for a new category to become a golden goose. Taboo until a 2018 Supreme Court verdict, online sports betting isn’t technically a new ad category, but with just over two years of a track record, few would challenge its advertising status as a golden goose, especially within the local TV industry.
A TV2020 panel explores the growing impact on broadcasting of sports, with a heavy focus on the NFL and the potential impact of legalized sports betting.
Sooner than you think. But AT&T, which owns HBO, TNT and CNN, says they won’t be taking your bets.
WarnerMedia’s Turner Sports inked a pact with Caesars Entertainment to develop sports gambling content. Under the agreement, Turner’s Bleacher Report will establish a studio inside the sports book at the Caesars Palace Las Vegas hotel and casino.
While much of the media business is getting ready to cash in on legalized wagering, Walt Disney Co. CEO Bob Iger doesn’t expect the squeaky clean company to place bets on gambling. “I don’t see the Walt Disney Co., certainly in the near terms, getting involved in the business of gambling by facilitating gambling in any way,” he said Tuesday.
NBC Sports is launching a daily national radio show focused on sports gambling, the latest media company to push forward on betting coverage as legalized wagering continues to expand. The Daily Line, which debuts Jan. 2, will have a distinctly Washington flavor. It will be broadcast out of NBC Washington’s studio in Bethesda and hosted by longtime local anchor Michael Jenkins, currently the host of D.C. Sports Live on NBC Sports Washington, and Tim Murray, a host for SB Nation Radio and the studio host for Navy football, who previously hosted and produced shows for WTEM-AM. The new show will touch on the biggest daily sports topics but will focus on their gambling angles, from point spreads to line movements.