New consumer research from Leichtman Research Group found that 90% of U.S. households get an internet service at home, compared to 84% in 2017, and 74% in 2007. Broadband accounts for 99% of households with an internet service at home, and 89% of all households get a broadband internet service – an increase from 82% in 2017, and 53% in 2007, the researchers reported.
Despite the increase in cordcutting, drawing viewers away from pay-TV, interest in live news and sports — a staple of traditional linear TV — remains high among older, wealthier viewers, according to a recent study from Leichtman Research Group. When asked the importance of various programming genres, overall, 49% of adults rated news as very important (8-10) and 41% rated sports as very important, LRG said. While neither of these are the highest rated genre overall — that distinction goes to movies at 69% — there are significant differences in the importance of news and sports to pay TV subscribers versus nonsubscribers.
About 4.7 million people decided to pull the plug on their cable or satellite pay TV services in 2021, knocking off 5.8% of the subscriber base. The largest cable or satellite TV providers now have about 76.1 million total subscribers, according to a report from Leichtman Research Group.
Streaming-TV monogamy still isn’t a thing, according to the latest survey by Leichtman Research Group. The Durham, N.H., firm released its Emerging Video Services 2021 survey Aug. 31, finding that 58% of Americans subscribe to more than one of the big three of Netflix, Amazon Prime and Hulu.
A new Leichtman Research Group study finds the percentage of U.S. TV households connecting their TV to the internet to watch video has gone down this year, narrowly at least, to 39% from 40% in the pandemic year of 2020.
A new survey says 62% of U.S. TV homes subscribing to a pay TV service have a digital video recorder — up from 41% from five years ago, this, according to Leichtman Research Group. Overall, 76% of U.S. TV homes have either a DVR, use video on demand or have a subscription to Netflix. Twenty-six percent have two services, and 11% have all three. Research comes from a November 2014 telephone survey of 1,233 adults age 18 and older among continental U.S. TV homes.
Exclusives
Majority Of U.S. Homes Get Multichannel TV
A new study shows that 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes over $75,000 do not subscribe to a multichannel video service.
90% of TV Viewing Live Even With DVRs
According to new consumer research from Leichtman Research Group, about 44% of American TV households now have at least one digital video recorder, up from 8% in 2005, and 62% digital cable subscribers now use video-on-demand at least monthly versus 52% a year ago. However, about 90% of all TV viewing in the U.S. is still via live TV, says the report.
Internet connected TV sets are slowly growing — now representing just 10% of all TV sets in U.S. TV homes — with videogame consoles the biggest Web-connect TV devices. Research from the Leichtman Research Group says 23% of U.S. TV homes have videogame consoles which can get Internet video. Overall, it says 30% of U.S. TV homes at at least one Net-connected TV device.
