Noland And Auerbach: TVN’s Bright Futurists
The recipients of TVNewsCheck’s inaugural Women in Technology Futurist Awards — the TVB’s Abby Auerbach and LG and ATSC’s Madeleine Noland — epitomize the quality of taking a long-range view of where the television industry should be moving and figuring out how to get it there.
LG Electronics’ Noland To Receive Futurist Award
Madeline Noland, who chairs the ATSC committee supporting implementation of ATSC 3.0, has played a key role in developing the advanced approach to broadcasting, shepherding it through standard-setting processes.
Tests conducted in Cleveland this summer revealed that ATSC 3.0 can support multiple simultaneous services modes, such as high-data-rate HD and 4K, and highly robust signals for mobile delivery. Wayne Luplow of Zenith R&D Labs recently presented the findings at the IEEE Broadcast Symposium and submitted them to the FCC. Above, engineers inside the van used for the comparison testing of 3.0 versus Mobile DTV (A/153) reception.
Proponents of the next-gen TV transmission standard simulcast Game 2 of the World Series last night with ATSC 3.0 using an experimental license (on ch. 31) and the transmission facilities of Tribune’s WJW Cleveland, the local Fox affiliate.
SAN FRANCISCO (AP) — An environmental group accused three major television manufacturers Wednesday of misleading consumers and regulators about how much energy their high-definition screens devour by designing them to draw less power during government testing than in ordinary use. The Natural Resources Defense Council concluded that the TVs made by Samsung, LG Electronics and […]
The Advanced Television Systems Committee today presented Madeleine Noland, LG Electronics senior director of standards and technology, with its Bernard J. Lechner Outstanding Contributor Award during the 2016 ATSC Broadcast Television Conference in Washington.
Exclusives
The world’s No.2 TV maker, South Korea’s LG Electronics, is betting that chopping prices almost in half before the U.S. year-end holiday season will create enough buzz to push its next-generation TV technology mainstream. The manufacturer and affiliate LG Display have invested billions of dollars in OLED displays to rebuild profit decimated by Chinese competition in the LCD TV market.
In major milestone, a key subcommittee adopts a transmission system reflecting a compromise among the major system proponents, including Samsung, LG Electronics and Sinclair Broadcast Group-backed ONE Media. It’s expected to be issued as a candidate standard within the next several weeks. Audio becomes the new sticking point.
The company says his promotion reflects the important role of its U.S. R&D lab and recognizes Kim’s leadership and contributions, which include work on the next-generation ATSC 3.0 broadcast TV standard.
