Telemundo on Monday appointed Lia Silkworth SVP of insights and consumer development. She will develop and lead the programming and consumer research departments for Telemundo Network, NBC Universo and its […]
Q&A WITH LIA SILKWORTH
Sizing Up This Year’s Hispanic Upfront
Ratings are down for top Spanish-language networks as viewership shifts to digital. But new advertisers will come in. Lia Silkworth, EVP and managing director at Tapestry, talks about what factors will affect this year’s upfront, how buyers view the ratings declines and which smaller networks buyers are eager to invest in.
