Telemundo Names Consumer Insights SVP

Telemundo on Monday appointed Lia Silkworth SVP of insights and consumer development. She will develop and lead the programming and consumer research departments for Telemundo Network, NBC Universo and its digital properties. Silkworth will report to Luis Silberwasser, president of Telemundo Network and NBC Universo cable channel. Silkworth will provide guidance on brand performance, multi-platform viewing […]

Q&A WITH LIA SILKWORTH

Sizing Up This Year’s Hispanic Upfront

Ratings are down for top Spanish-language networks as viewership shifts to digital. But new advertisers will come in. Lia Silkworth, EVP and managing director at Tapestry, talks about what factors will affect this year’s upfront, how buyers view the ratings declines and which smaller networks buyers are eager to invest in.