TheGrio.TV will feature African American-focused content reaching more than 100 million U.S. households via over-the-air TV stations, cable/telco/satellite platforms and free digital streaming.
The two diginets reach more than 81 million U.S. Households via over-the-air, cable and online.
Optimistic Outlook On Multicast’s Prospects
While diginets still have some hurdles to face — such as rising program license fees — they have captured the attention of general-market advertisers and they are looking forward to the rollout of the upcoming ATSC 3.0 broadcast standard with its expanded capacity. What’s more, the multicast networks are relieved that the FCC’s incentive auction and ongoing repack of the TV band isn’t affecting their station carriage deals to any significant extent.
Light TV, a new, 24-hour faith and family entertainment network designed to tap into MGM’s library of titles, is being launched next month by Roma Downey, Mark Burnett and MGM in partnership with a number of Fox stations and affiliates.
