LIN Media announced today that digital advertising executive Craig Ellish has been appointed to vice president, sales and publisher development for LIN Mobile, LIN Media’s mobile marketing solutions business. LIN […]
UBS GLOBAL MEDIA CONFERENCE
LIN Sees Digital Media As Key To Its Future
Vincent Sadusky, LIN’s president-CEO, says his company has adopted a digital mindset and has gone from about 40 employees dedicated to digital full time in 2007 to close to 300 today. “We want to be able to exploit our content in ways that follow the way people are going about their days.”
Kevin Wassong will be CEO of LIN Mobile, designed to deliver “targeted and localized media across all dominant mobile devices.”
