As the start of the national TV upfront ad market draws near, total advertising — for live, linear TV — is estimated to drop 8% to $61.31 billion this year while total connected TV will rise 21% to $25.09 billion, according to eMarketer. YouTube, Hulu, and Netflix are among those that will see big gains, according to this analysis — with YouTube seeing the strongest rise. In terms of the upfront itself — where big brand advertisers typically commit 75% of their September- to-August TV season media before the season begins — eMarketer says YouTube will get “as much money as any TV network.”
Samba TV, a provider of TV technology for audience data and omniscreen measurement, is partnering with Epsilon, a global advertising and marketing technology company and part of Publicis Groupe, to […]
In a new report titled Pouring Recessionary Gasoline On a Secular Fire, S&P Global outlines trends that will increase the pressure on an already challenged media industry. “Margins and cash flow for global media companies, more than their leverage, will remain depressed as streaming struggles to achieve profitability and linear TV weakens,” is the bottom line, as far as S&P is concerned.
Linear TV ad revenue and pricing — until now largely immune to cord-cutting and the shift of viewers to streaming — is getting close to a tipping point with Netflix and Disney Plus entering the ad-supported video business, Wells Fargo Securities media analyst Steven Cahall says in a new report.
The partnership will cover the Fox portfolio, leveraging InnovidXP for measurement of linear and streaming.
Exclusives
The long-running CBS reality show has racked up big viewing numbers on air and via streaming on Paramount+.
While it’s not yet feasible to combine rundown-based computer systems favored by newsrooms with digital teams’ storycentric content management systems, progress is being made in communication between the systems and with third-party software, bringing the two groups closer together. Above: Vizrt’s Story is a Web-based system for script creation and editing that tightly integrates with the Viz One media asset management system and Viz Pilot template-based graphics system.
Fox Stations Launch FLX, A New Linear And OTT Advertising Service
Fox Television Stations’ new FLX service allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options. The service is now included in Fox’s pre-existing partnership with Mediaocean.
As streaming transforms the media landscape, Nielsen is making sweeping changes in the way it measures the viewing of programs and commercials, altering the way $100 billion in video advertising is bought and sold. Nielsen One will measure across linear, digital and streaming platforms, combine big data with its famous panel of Nielsen households, shift the focus from average minute per program to evaluating viewing on a second by second basis and move from a unit-based ad model to an impression based system that gives a separate audience number to individual commercials.
