As the start of the national TV upfront ad market draws near, total advertising — for live, linear TV — is estimated to drop 8% to $61.31 billion this year while total connected TV will rise 21% to $25.09 billion, according to eMarketer. YouTube, Hulu, and Netflix are among those that will see big gains, according to this analysis — with YouTube seeing the strongest rise. In terms of the upfront itself — where big brand advertisers typically commit 75% of their September- to-August TV season media before the season begins — eMarketer says YouTube will get “as much money as any TV network.”
Samba TV, a provider of TV technology for audience data and omniscreen measurement, is partnering with Epsilon, a global advertising and marketing technology company and part of Publicis Groupe, to […]