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Here’s How To Make A Better Newscast

Advancing The Story | by TVNewsCheck

Lisa Leko is a producer at WBIR Knoxville, Tenn.  Last year, her station won an Edward R. Murrow Award for best newscast among stations in small markets. Leko recently took part in an RTDNA-sponsored webinar on what makes a newscast worthy of a Murrow, and we think you’ll find that her six pieces of advice are quite sound.