With the pace of delayed television viewing increasing, networks want advertisers to pay for seven days of commercial viewing to cover computer screens and tablets as well as TV sets.
NBC’s The Blacklist isn’t just a ratings winner or a critical success. It is also the first television series to perpetually push Live+7 audience measurement to the forefront of program evaluation by the press and other related businesses.
Smash, an NBC drama, was first considered a flop, but now is a ratings success among 18-49 viewers when live+7 ratings are factored in. On average, Smash added 2.5 million viewers over seven days of playback and averaged a 3.3 rating among 18-49s.