The 4A’s and the Television Bureau of Advertising want Nielsen to move to Live +1 measurement that captures households tuning into or people viewing a program at the actual time it was telecast, plus any delayed viewing within 24 hours of a recorded program.
live plus 1
April 18, 2024
Editor on Duty: Mark K Miller.
Stay Connected
Subscribe
Events
-
Streaming Revenue Strategies for Local TV
16 May 2024
-
Collaboration and News Production in 2024
23 May 2024
- View more events