The 4A’s and the Television Bureau of Advertising want Nielsen to move to Live +1 measurement that captures households tuning into or people viewing a program at the actual time it was telecast, plus any delayed viewing within 24 hours of a recorded program.
live plus 1
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Streaming News 2022: Maximizing Audience & Revenue
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Top 30 Station Groups: Standard General Leaps Into Second Place With Tegna Acquisition
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