CBS chief Leslie Moonves isn’t prepared to stop once he persuades advertisers to pay for viewers who watch commercials as much as seven days after a show airs — a change he expects to see next year from the current live-plus-3 days. “We’re pushing eventually for live plus 30,” Les Moonves told investors this morning at the RBC Capital Markets Technology, Internet, Media and Telecommunications Conference.
live-plus-30
April 25, 2024
Editor on Duty: Mark K. Miller
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