TVB analysis of Nielsen data for June 2013 indicates average-quarter-hour Live+SD ratings were within 5% of C3 ratings for the month. Said Jane Williams, CMG’s EVP for television: “As our consumers’ viewing habits continue to evolve, it is more important than ever for our industry and our advertisers to have the most accurate and reliable audience measurement data possible.”
TVB analysis of Nielsen data for June 2013 indicates average-quarter-hour Live+SD ratings were within 6% of C3 ratings for the month. Said Jordan Wertlieb, president of Hearst Television: “Clearly our business must be given better credit for viewership in the new landscape.”
