Media companies are swooning over the possibilities of posting live video to Facebook, a feature made widely available two months ago. For years, companies have searched for ways to unlock three tough questions: How do you attract people to live online videos? How do you reach people on their mobile devices? And how do you get more out of Facebook’s 1.6 billion users? However, despite the appeal of the nascent product, any revenue gain for broadcasters remains a vague promise.
The Wall Street Journal on Tuesday announced a major expansion of its video unit, which is now producing three-and-a-half hours of live programming each weekday and will soon produce even more.In a bid for more viewers and advertisers, The Journal released a new video app, called WSJ Live, for iPads and for a wide array of Internet-connected television sets and set-top boxes.