Yes, our viewing habits are shifting, but it’s happening slowly. The vast majority of programming is still viewed live, finds a new study, and most time-shifting is done within three days.
Live television viewing slipped again the first quarter of this year, according to Nielsen. The average daily live TV viewing per person is now at 4 hours and 38 minutes — down from 4:47 during the first quarter 2011. Time-shifted viewing climbed to 24 minutes from 21 minutes.