Rather than being undone by competitors that have emerged from the World Wide Web, many television stations are already on their way to becoming digital media powerhouses in their local communities.
TV stations aren’t investing enough in digital, according to Catherine Badalamente, VP of digital at Post-Newsweek Stations. In her opinion, stations had better get their act together fast, with newspapers readying their own video efforts to invade TV’s home turf. “You don’t have to go out and buy a $15,000 camera anymore. That means that everyone is on a level playing field. If they put resources behind it, they can be a true competitor to us,” she says.
NBC-owned WRC Washington (DMA 8) has hired Wendy Warren as editorial manager, digital. Warren will oversee NBCWashington.com as well as the station’s social media and digital platforms. She will work with all departments to ensure that the WRC website “continues to be dominant and relevant,” according to station GM Jackie Bradford. Her first day will be […]
Video is becoming an increasingly significant, and profitable, part of the digital content offered by the Post and other news sites. You’ll be seeing more of this in 2012 and beyond. No, the Post won’t be a full-service TV station, at least not for now, but a well-equipped video-production suite already sits adjacent to the main Post newsroom, and the department is hiring more video journalists and producers in the coming weeks and months.
CBS has been rapidly expanding its local online and mobile efforts by integrating the efforts of its O&Os and radio stations into 15 regional portals, says Ezra Kucharz, president of local digital media. He explains how mobile devices, tablets, check-in services and other developments are creating a robust local digital market.