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How Local Digital Can Win The ’16 Election

NetNewsCheck | by TVNewsCheck

Digital sales veteran Andrea Duggan says local media are well positioned to win a healthy share of 2016’s election spend, provided they can meet four key criteria. They must tout their engaged civic audience to campaigns, price to reflect the premium value of their inventory, work in an agile manner with fast-moving campaigns — who have also embraced scale through programmatic — and confront potential viewability problems directly.