Broadcasters have largely steered away from enabling audience commenting on their digital platforms, but emerging AI moderation tools and a business case for fostering engagement via comments may prompt some to reassess.
The former Tegna executive will serve as the organization’s chief innovation officer starting Sept. 8.
The Local Media Association today named broadcasting and digital media innovator Steve Baron chief strategy officer, reporting to CEO Nancy Lane. Baron comes to LMA with a rich history of working at the intersection of digital product, content, audience development and revenue. At Tribune Media, Baron built a network of local television websites into the […]
Jennifer Mitchell, from ABC Owned Television Stations, leads original nonlinear content production, while Daniel Alvarez, from NBCU Owned Television Stations, leads bilingual content initiatives.
The Local Media Association’s Jed Williams was working with a trio of TV stations on a pilot membership model when the coronavirus struck. He says the moment made clear TV broadcasters’ importance to their communities. It may also be an ideal moment to deepen the relationship with viewers with an endgame of new revenue streams when normalcy returns.
The Local Media Association is partnering with the Facebook Journalism Project and Lenfest Institute for Journalism to offer a total of $1 million in grants to support US and Canadian local news organizations covering the coronavirus.
The Local Media Association announced the appointment of seven new directors to its board, while the Local Media Foundation announced two new board director appointments. All new appointments take effect immediately. New LMA and LMF board members come from a range of local media interests, including newspaper groups, public and for-profit broadcasters, local media digital […]
New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager, a general sales manager and a chief innovation officer for Lockwood Broadcasting, News-Press & Gazette and the Local Media Association, respectively.
A broad mix of media companies are selected for a Facebook Journalism Project-funded program to test and expand branded content programs.
Fox Television Stations, Meredith Corp. and WRAL/Capitol Broadcasting will serve as pilot media company partners with Accelerate Local to develop new modes of consumer engagement and revenue.
The Local Media Association and Local Media Consortium today announce a call for entries, inviting media organizations to apply to participate in a beta project designed to help local newsrooms develop successful and sustainable branded content offerings and related revenue streams. Twenty or more beta testers will be selected to receive grant money made possible […]
The Local Media Consortium and the Local Media Association today released the results from their second in a series of studies from the Branded Content Project to examine how the local media industry can help its advertisers understand, engage and benefit from branded content campaigns. The report, conducted by leading business strategy company Magid, finds […]
The Local Media Association and the Local Media Consortium, today announced that they have hired Julia Campbell as branded content project lead. This newly created position is possible thanks to a $1 million investment from the Facebook Journalism Project to help more than 2,000 local newsrooms across both the LMA and LMC membership better understand, develop and implement […]
The move by the Local Media Association is in partnership with Facebook, Instagram and CrowdTangle.
Nexstar grew its digital ad agency services by 38% to $62 million in Q1 2018, and other local publishers are increasingly bullish on the business according to a new Local Media Association survey. Almost one-third of its respondents said digital marketing services were their top growth opportunity, and two-thirds said that side of their business was profitable.
Pilot, NAB’s innovation initiative, in partnership with the Local Media Association (LMA), will host The Video Summit: A Forum for Video Business Solutions on Tuesday, Jan. 30, 2018, at NAB headquarters in Washington. The event will explore new strategies for video as they relate to over-the-top providers, broadcast, social media and emerging content distribution platforms. “The rapid expansion […]
Veteran editor and content executive David Arkin is tapped by the Local Media Association, which also announces three major new audience development initiatives.
The Jan. 23 event in Washington will examine logistics of incorporating over-the-top content into existing business models and how to successfully leverage the technology.
Veteran broadcasting/digital executive Jack Zavoral, joins the trade group to help members with digital transformation strategies and tactics.
Guy Tasaka, chief digital officer and VP at Calkins Media, has been honored as the Local Media Association’s Innovator of the Year, the organization said Friday. Tasaka has pioneered the role of OTT at the local media level, where he has also developed a robust digital video platform for Calkins’ newspapers and broadcast stations.
The Local Media Association has launched a new Center for Professional Development that will offer affordable, high-quality training and certification, for local media sales professionals. The focus is on producing an immediate training and development ROI for local media organizations.
Media outlets can post company pages that amplify their content, while employee and fan pages can add to the web of influence and brand building, said Yumi Wilson, who coached newspaper executives at the Local Media Association Innovation Conference in Philadelphia.
Most local media companies will choose not to offer digital agency services because investment in them dents profit margins, says Borrell Associates CEO Gordon Borrell, but companies that make the investment will find themselves generating significantly more revenue than their more staid competitors and will grab market share from declining yellow page and direct mail industries.