Local Media Consortium Partners With Digital Business Platform Piano

The Local Media Consortium, a strategic alliance of leading local media companies, announced that it has partnered with Piano, a subscription management and customer experience technology provider, which will offer the LMC’s members a suite of audience revenue generation and management solutions. Piano will enable LMC members to optimize the entire customer experience on a single platform, […]

Local Media Consortium Announces Two New Hires

The Local Media Consortium, a strategic alliance of leading local media companies, today announced the hire of Annette Heath as partnership manager and Alex Sanchez Sobrino as director of sales. These two full-time positions have been created to help the LMC grow its partnership network and expand its membership verticals. “We are excited to welcome […]

Local Media Orgs Form Beta Group

A broad mix of media companies are selected for a Facebook Journalism Project-funded program to test and expand branded content programs.

Local Media Consortium Sets 2020 Executive Board

The Local Media Consortium, an alliance of leading local media companies, today announced that it has elected Stefanie Manning of Maine Today to join the LMC’s 10-member executive board. In addition, four current board members — Gary Smith of The Seattle Times, Chris Loretto of Digital First Media, Mike Orren of A.H. Belo Corp., and […]

LMA, LMC Taking Applications For Branded Content Beta Testers

The Local Media Association and Local Media Consortium today announce a call for entries, inviting media organizations to apply to participate in a beta project designed to help local newsrooms develop successful and sustainable branded content offerings and related revenue streams. Twenty or more beta testers will be selected to receive grant money made possible […]

Google News Initiative, Local Media Consortium, Local Media Association Announce 50 Scholarships

The Google News Initiative, the Local Media Consortium and the Local Media Association have teamed up to offer 50 scholarships to Elevate! 2019, the LMC and LMA’s first joint conference for the local media industry. The gathering, focused on innovation, transformation and new business models to sustain local journalism, will take place Sept. 17-19 in […]

Local Media Organizations Release Magid White Paper On Branded Content

The Local Media Consortium and the Local Media Association today released the results from their second in a series of studies from the Branded Content Project to examine how the local media industry can help its advertisers understand, engage and benefit from branded content campaigns. The report, conducted by leading business strategy company Magid, finds […]

Julia Campbell To Lead Facebook-Funded Journalism Project

The Local Media Association and the Local Media Consortium, today announced that they have hired Julia Campbell as branded content project lead. This newly created position is possible thanks to a $1 million investment from the Facebook Journalism Project to help more than 2,000 local newsrooms across both the LMA and LMC membership better understand, develop and implement […]

Local Media Consortium Names Executive Board

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, elected executive board members Nicole Goksel of Tribune Media, Jeff Moriarty from GateHouse Media and Newsday’s Andrea Rothchild. These newly elected board members will join the 10-person committee, which is comprised of executive digital leadership from a broad range of member companies. […]

Local Media Consortium Looks For New CEO

The group appoints interim leadership as veteran leader Rusty Coats steps down. Until a permanent replacement is selected, Tom Sly, VP of revenue for national media at the E.W. Scripps Co., will fill the slot.

 

Local Media Consortium Partners With CrowdTangle

The Local Media Consortium (LMC), a partnership of leading local media companies, today announced a partnership with CrowdTangle (www.CrowdTangle.com), a Facebook-owned content discovery and social monitoring platform, to provide the LMC’s members with access to CrowdTangle’s tools for real-time social media monitoring and tracking in newsrooms across the U.S. All of the LMC’s membership, which is composed […]

Nexstar Joins Local Media Consortium

The addition of the station group expands LMC’s reach to more than half of all TV stations in the U.S.

Q&A WITH RUSTY COATS

Local Media Consortium Adds More Stations

The Local Media Consortium is making major strategic changes and more are on the way as the group seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry. The group’s Executive Director Rusty Coats talks about the new developments.

Local Media Consortium Names Board Members

EXECUTIVE OUTLOOK

Stations Wary Of Distributed Content

Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.

Local Media Consortium, Worldnow Partner

The Local Consortium announced on Monday that it has formed a partnership with Worldnow, the digital media management and ad services company, to leverage each other’s respective affiliate networks and create greater scale for national advertisers.

Local Media Consortium Partners With Yahoo

The Local Media Consortium, which represents more than 1,000 local media companies in top markets across the United States and Puerto Rico, has signed a dealt with Yahoo that gives local marketers and agencies access to Yahoo’s display and native advertising offerings as well as its ad platforms, including Yahoo Ad Exchange.

Local Media Consortium Partners With Google

The Local Media Consortium inked a three-year deal with Google on Monday providing its 800-plus members with Google search and ad serving technology including a private ad exchange powered by DoubleClick. Among the members with broadcast interests are A.H. Belo, Hearst Communications, E.W. Scripps and Calkins Media.

Consortium Reboots Beyond Papers, Yahoo

The Newspaper Consortium is retooling, getting a new name — the Local Media Consortium — and new partners, with broadcasters joining the fold. “The idea for the Consortium is that we are going to seek out deals with companies that are beneficial to all members in every aspect of every deal,” says Rusty Coats, the Consortium’s executive director. “Leveraging the scale of the entire consortium without putting handcuffs on any one part of it.”

DMA 66

WDBJ Anchor Natasha Ryan Leaving For KING

Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.