The Google News Initiative, the Local Media Consortium and the Local Media Association have teamed up to offer 50 scholarships to Elevate! 2019, the LMC and LMA’s first joint conference for the local media industry. The gathering, focused on innovation, transformation and new business models to sustain local journalism, will take place Sept. 17-19 in […]
The Local Media Consortium and the Local Media Association today released the results from their second in a series of studies from the Branded Content Project to examine how the local media industry can help its advertisers understand, engage and benefit from branded content campaigns. The report, conducted by leading business strategy company Magid, finds […]
The Local Media Association and the Local Media Consortium, today announced that they have hired Julia Campbell as branded content project lead. This newly created position is possible thanks to a $1 million investment from the Facebook Journalism Project to help more than 2,000 local newsrooms across both the LMA and LMC membership better understand, develop and implement […]
The Local Media Consortium (LMC), a strategic alliance of leading local media companies, elected executive board members Nicole Goksel of Tribune Media, Jeff Moriarty from GateHouse Media and Newsday’s Andrea Rothchild. These newly elected board members will join the 10-person committee, which is comprised of executive digital leadership from a broad range of member companies. […]
The group appoints interim leadership as veteran leader Rusty Coats steps down. Until a permanent replacement is selected, Tom Sly, VP of revenue for national media at the E.W. Scripps Co., will fill the slot.
The Local Media Consortium (LMC), a partnership of leading local media companies, today announced a partnership with CrowdTangle (www.CrowdTangle.com), a Facebook-owned content discovery and social monitoring platform, to provide the LMC’s members with access to CrowdTangle’s tools for real-time social media monitoring and tracking in newsrooms across the U.S. All of the LMC’s membership, which is composed […]
The addition of the station group expands LMC’s reach to more than half of all TV stations in the U.S.
The Local Media Consortium is making major strategic changes and more are on the way as the group seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry. The group’s Executive Director Rusty Coats talks about the new developments.
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.