The Local Media Consortium, an alliance of local media companies, today announced the launch of its Digital On Demand Services (DODS) program to provide local media companies with broader, lower […]
The Local Media Consortium, a strategic alliance of local media companies, today announced that it has extended its partnership with Google. The group said “this builds on an ongoing partnership […]
The Local Media Consortium, a strategic alliance of local media companies, released its first member economic impact report that “quantifies how its strength-in-numbers business model is helping the industry maximize […]
After creating a white paper based on working groups, the new LMC moves to offer a scalable, privacy-compliant consumer path to news, increased value for advertisers and enhanced monetization for publishers.
The Branded Content Project, an initiative by Local Media Association, the Local Media Consortium and Facebook Journalism Project, today announced a call for entries from Black, Indigenous and people of color (BIPOC) publishers for its […]
The Local Media Consortium (LMC), a strategic alliance of leading local media companies, and Viafoura, a provider of engagement and content moderation solutions, today announced a partnership that they say […]
Exclusives
The Local Media Consortium, a strategic alliance of local media companies, today named Kevin Lockland general manager of The Matchup. Launched in July, The Matchup is a collaborative online sports initiative […]
The Local Media Consortium, a strategic alliance of leading local media companies, announced that it has partnered with Piano, a subscription management and customer experience technology provider, which will offer the LMC’s […]
The Local Media Consortium, a strategic alliance of leading local media companies, today announced the hire of Annette Heath as partnership manager and Alex Sanchez Sobrino as director of sales. […]
A broad mix of media companies are selected for a Facebook Journalism Project-funded program to test and expand branded content programs.
The Local Media Consortium, an alliance of leading local media companies, today announced that it has elected Stefanie Manning of Maine Today to join the LMC’s 10-member executive board. In […]
The Local Media Association and Local Media Consortium today announce a call for entries, inviting media organizations to apply to participate in a beta project designed to help local newsrooms […]
The Google News Initiative, the Local Media Consortium and the Local Media Association have teamed up to offer 50 scholarships to Elevate! 2019, the LMC and LMA’s first joint conference […]
The Local Media Consortium and the Local Media Association today released the results from their second in a series of studies from the Branded Content Project to examine how the […]
The Local Media Association and the Local Media Consortium, today announced that they have hired Julia Campbell as branded content project lead. This newly created position is possible thanks to a $1 million […]
The Local Media Consortium (LMC), a strategic alliance of leading local media companies, elected executive board members Nicole Goksel of Tribune Media, Jeff Moriarty from GateHouse Media and Newsday’s Andrea […]
The group appoints interim leadership as veteran leader Rusty Coats steps down. Until a permanent replacement is selected, Tom Sly, VP of revenue for national media at the E.W. Scripps Co., will fill the slot.
The Local Media Consortium (LMC), a partnership of leading local media companies, today announced a partnership with CrowdTangle (www.CrowdTangle.com), a Facebook-owned content discovery and social monitoring platform, to provide the LMC’s members […]
The addition of the station group expands LMC’s reach to more than half of all TV stations in the U.S.
Local Media Consortium Adds More Stations
The Local Media Consortium is making major strategic changes and more are on the way as the group seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry. The group’s Executive Director Rusty Coats talks about the new developments.
Stations Wary Of Distributed Content
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
The Local Consortium announced on Monday that it has formed a partnership with Worldnow, the digital media management and ad services company, to leverage each other’s respective affiliate networks and create greater scale for national advertisers.
The Local Media Consortium, which represents more than 1,000 local media companies in top markets across the United States and Puerto Rico, has signed a dealt with Yahoo that gives local marketers and agencies access to Yahoo’s display and native advertising offerings as well as its ad platforms, including Yahoo Ad Exchange.
The Local Media Consortium inked a three-year deal with Google on Monday providing its 800-plus members with Google search and ad serving technology including a private ad exchange powered by DoubleClick. Among the members with broadcast interests are A.H. Belo, Hearst Communications, E.W. Scripps and Calkins Media.
The Newspaper Consortium is retooling, getting a new name — the Local Media Consortium — and new partners, with broadcasters joining the fold. “The idea for the Consortium is that we are going to seek out deals with companies that are beneficial to all members in every aspect of every deal,” says Rusty Coats, the Consortium’s executive director. “Leveraging the scale of the entire consortium without putting handcuffs on any one part of it.”
Allowing original content to live entirely on other platforms has spread through online publishing with locomotive force. Some broadcasters are experimenting with it, but many worry it will erode traffic to their own websites and apps after spending years cultivating it.
