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BIA/Kelsey Unveils Local Media Index

MediaPost | by TVNewsCheck

BIA/Kelsey, a research and advisory firm covering local media, has introduced a new Local Media Index based on market capitalization of publicly held local media companies. The online index, which allows users to compare the performance of local media companies against the economy as a whole, covers market segments including radio, broadcast television, cable television, Yellow Pages, online local, outdoor advertising and diversified local media organizations.