BIA/Kelsey predicts total local media revenues will reach $139.3 billion in 2015, up from $137 billion this year, representing a growth rate of 1.6%. Online/digital will account for 25.2% of total local media revenues in 2015. Revenues for online/digital are expected to grow from $31 billion in 2014 to $35 billion in 2015, a 13.1% growth rate.
Somewhat in line with lackluster economic projections, estimates are that overall local media revenues are expected to rise only at a 2.1% rate over the next four years. But newer local digital media — part of that overall pie — will grow by double-digit percentages. BIA/Kelsey forecasts that U.S. local media advertising revenues will rise to $147.1 billion by 2016.