How To Build A Metrics-Savvy Newsroom

The abiding challenge is that metrics alone can’t tell a newsroom where to focus its attention. Metrics must be matched to strategy, to culture and to the specific job that each journalist was hired to do.

MARKET SHARE (DMA 12: DETROIT)

WDIV’s Ruth Spencer Tells Viewers She’s Retiring

DMA 12 (DETROIT

WDIV Anchor Ruth Spencer Sets Retirement

Graham Media’s NBC affiliate WDIV Detroit (DMA 12) announced today that anchor and consumer reporter Ruth Spencer will “sign off” for the last time in December 2015 as she and her husband co-retire to Longboat Key, Fla., where the couple has been building a house.  “I’ve been in television news since 1981 — spending the […]