Can multi-platform weather turn a viewership bump into a long-term trend?

Weather forecasts, long the most popular feature of local TV newscasts, are serving as respite for audiences gripped, and exhausted, by news about the global coronavirus pandemic. Can meteorologists, often adept at multiplatform engagement, help cement the relationship with the large numbers of new and younger audience members tuning in? Kevin Eubanks, chief meteorologist at KSL-TV Salt Lake City, Danielle Breezy, chief meteorologist at Nexstar Media’s WKRN Nashville, and Rodney Thompson, senior strategist at The Weather Co., an IBM Business, will talk about strategies for winning the loyalty of new and younger viewers during a June 4 TVNewsCheck webinar. Register here.