Borrell: Digital Opportunity Abounds For TV
Local online ad spending is not abating and TV is well-positioned to take advantage of the trend and grow their share of the market. There’s “something interesting that’s happening as the economy comes back and lots of advertisers are buying these digital products,” Gordon Borrell, CEO of Borrell Associates, said during a TVB webinar.
Local Online Ad Spending Is Red Hot Again
Kip Cassino, EVP at Borrell Associates, talks about how digital advertising was affected by the recession, how traditional media companies are adjusting their Web strategies, and how newspapers are making a major Internet push.
Borrell’s Cassino: Local’s Future Is All Digital
Borrell Associates executive VP Kip Cassino predicts that by 2015, 26% of all local ad dollars will be spent online, pushing digital local ad revenue past traditional media for the first time.
