A new Borrell Associates study commissioned by TVB finds that TV stations’ local online ad revenue soared 41% to $1.97 billion last year, and will increase another 35% to $2.7 billion this year. The study also found that the average station garnered $858,256 in online sales last year.
In Raleigh-Durham, N.C., it’s the top TV station, WRAL, and not the newspaper that is the leader in a busy local online scene. And with a trio of colleges in the market, entertainment and sports are huge traffic drivers.
The Bay area is home to Silicon Valley and the tech-savvy market was an early Internet adopter. One of the nation’s longest established newspaper sites, SFGate.com, rules the roost here, but its rivals and some hyperlocal newcomers have made San Franciso-Oakland-San Jose a competitive market.